An open, modular brand space in the heart of Munich
IAA Mobility – Volkswagen
Brand Activation
At IAA Mobility 2025, Volkswagen created an open, city-integrated brand space designed to engage visitors beyond the traditional exhibition setting. Using a modular Viewbox setup, the installation combined covered and open zones to showcase vehicles, host interactions and guide visitor flow across a high-traffic public location. The result is a flexible, high-quality environment that delivers strong visual impact while remaining fully accessible from all sides.
Viewbox – Volkswagen – IAA Mobility
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