For the second year in a row, Viewbox partnered with JCDecaux to create branded activation stands for major brands at Brussels’ Plaisirs d’Hiver Christmas market.
For Coca-Cola, we developed a striking red Viewbox shed featuring the iconic Santa visual on both sides. Positioned within the festive flow of the market, the structure stood out instantly. Inside, visitors were invited into a warm, cosy setting to take a holiday photo, printed on the spot as a souvenir.
For ICI PARIS XL, we designed an interactive multi-storey Viewbox installation at one of the busiest intersections of the market. The activation invited visitors to enter, interact and win prizes, resulting in continuous queues. Custom-printed panels and a fully integrated interactive setup turned the stand into a real crowd magnet.
Two brands, two distinct concepts, each fully tailored to its audience, location and activation goals, brought to life through the flexibility of the Viewbox system.
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