Electra Solutions
Dubai Watch Week
Brand Activation & Expo
For Dubai Watch Week, Viewbox was used by Electra Solutions to create a series of premium modular pavilions for leading luxury watch brands including Breitling, Chanel, Chopard, among others. The project brought together enclosed lounges, bar areas and outdoor terraces into refined brand environments that balance architectural presence with hospitality and visitor comfort.
Built by Electra Solutions, this project marked both their first use of the Viewbox system and the world premiere of Viewbox XL. The larger format enabled higher ceilings, wider spans and more generous, multi zone layouts while retaining the speed, precision and flexibility of a flat pack modular system. The result shows how Viewbox XL can support high end finishes and complex brand experiences in demanding, large scale event settings.
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